THE DUOPOLY IN THE INDIAN FOOD DELIVERY ECOSYSTEM - Palak Gupta
Not many years ago, people used to hoard delivery menus in their drawers and call up restaurants for ordering food, only to wait for 60-90 minutes before their food would get delivered. Surprisingly, it was only 5-6 years ago. Ordering food online is now so convenient and affordable that a lot of people in India are doing it almost every day. Delivery boys wearing different uniforms are now seen in every corner of the city, rushing to complete their deliveries. And although both Swiggy and Zomato are associated with food delivery, it is interesting to explore how different their business plans and strategies are. Both these companies have consistently been loss-making. While Swiggy made losses amounting to 2300 crores, Zomato posted losses of approximately 1000 crores in FY21. However, both of them have similar revenue numbers. But perhaps, what would be interesting to see is how they see their respective futures. Let’s start with the analysis of Zomato. It’s trying to be a one-fo...